We Europeans

Archives for Globalisation

It helps to understand the differences in European values and attitudes by thinking in geographical terms, what I call the ‘Macro-Divides’. There are at least three: the Island-Continent Divide, the East-West Divide and, for want of a better description, the ‘South-North Incline’. The Island-Continent Divide is the most obvious, especially on the British/Irish side! There… » read more

Posted by Richard Hill

While many Eurocrats and consumer goods marketers would like to believe that the Single Market is indeed single, the reality on the ground looks very different. Going from north to south in Western Europe we pass from one consumer zone to another. In beds, it’s from singles to doubles. In cooking, it’s from butter/margarine to… » read more

Posted by Richard Hill